LIC Sets Guinness World Record by Selling Nearly 6 Lakh Life Insurance Policies in 24 Hours
Life Insurance Corporation of India (LIC) has created history by securing a Guinness World Record for selling the most life insurance policies in a single day. On January 20, 2025, LIC’s massive and dedicated team of agents achieved an extraordinary milestone by successfully issuing 5,88,107 life insurance policies across the country within 24 hours. This unprecedented accomplishment has set a new global benchmark for productivity and performance in the life insurance industry, showcasing the scale, reach, and efficiency of LIC’s agent network.
According to the official statement released by LIC, a total of 4,52,839 agents participated in this record-breaking feat, working tirelessly across various regions of India to complete and issue policies. The accomplishment was officially verified by Guinness World Records and serves as a powerful testament to the commitment, skill, and relentless dedication of LIC’s agent force. The event was part of a special campaign called ‘Mad Million Day’, an initiative led by LIC’s Managing Director and CEO, Siddhartha Mohanty. He had called upon every agent to ensure at least one policy was completed on that day, and the response was nothing short of historic.
This monumental achievement not only places LIC in the global spotlight but also reflects the corporation’s unwavering focus on its mission—to provide essential financial protection to individuals and families across India. The massive response from agents and the overwhelming success of this campaign underline the trust that millions of Indians place in LIC for their life insurance needs. It also emphasizes the crucial role of human connection and agent-based engagement in the insurance industry, even in a digital age.
Siddhartha Mohanty, in his statement on this occasion, extended heartfelt gratitude to all LIC customers, agents, and employees who contributed to the historic success of ‘Mad Million Day’. He hailed their collective effort as a shining example of what is possible when a unified workforce comes together for a common goal. The record not only boosts the morale of the agency workforce but also reinforces LIC’s standing as the undisputed leader in the Indian life insurance sector.
This Guinness World Record is a significant feather in the cap of LIC, marking yet another milestone in its illustrious history. It also sets a new standard for the global insurance industry, emphasizing the power of community, determination, and the drive to serve. For video news and more in-depth coverage of this record-breaking event, visit our YouTube channel THE OLIGO.
