Business & Economy

Battleground 2023: New Honda CB350 Set to Challenge Royal Enfield Classic 350 with Tough Competition.

In a much-anticipated launch today, Honda Motorcycle & Scooter India (HMSI) introduced the 2023 Honda CB350, an enticing addition to its mid-size 350cc motorcycle lineup. Priced at Rs 2 lakh (ex-showroom, New Delhi) for the base variant and Rs 2.18 lakh for the DLX PRO, the CB350 is set to compete with the popular Royal Enfield Classic 350.

Distinguishing itself from its predecessors, the CB350 showcases subtle design differences from the Hness CB350 and the CB350RS. Available in two variants, DLX and DLX PRO, customers can place bookings at their nearest Honda BigWing dealerships, with deliveries scheduled to commence shortly.

One standout feature for the 2023 Honda CB350 is the special 10-year warranty plan, offering 3 years standard coverage with an optional 7-year extension. This move aims to assure customers of the bike’s reliability and underscores Honda’s commitment to customer satisfaction.

Expressing enthusiasm about the launch, Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, stated, “The All-New CB350 proudly takes forward the rich legacy of Honda’s CB DNA, providing the joy of riding to our customers. We are confident that this retro classic motorcycle will attract new buyers to join the ever-growing CB family.”

The CB350 boasts five distinctive color options – Precious Red Metallic, Pearl Igneous Black, Matte Crust Metallic, Matte Marshal Green Metallic, and Matte Dune Brown. Notably, all variants, except the black paint option, feature a tanned brown leather seat, enhancing the classic aesthetics of the bike.

Maintaining its classic appearance, the CB350 incorporates modern elements such as a circular LED headlight with variations in chrome bezel finishes across different color schemes. Additional design highlights include split seats, metal fenders, metallic front fork covers, and an all-LED lighting system comprising a round LED headlight, LED winkers, and LED tail lamp.

Under the hood, the CB350 is powered by a 348cc air-cooled, 4-stroke, single-cylinder, PGM-FI engine generating 20.8bhp of maximum power at 5,500rpm and 29.4Nm of peak torque at 3,000rpm. This engine is coupled with a five-speed gearbox and housed in a double-cradle frame.

In terms of hardware, the motorcycle features pressurized nitrogen-charged rear suspension, telescopic front forks, and standard dual-channel ABS. Braking is managed by 310mm and 240mm discs for the front and rear, respectively, mounted on alloy wheels with road-biased tires.

Highlighting the tech-savvy features, the CB350 includes an emergency stop signal, a digital-analog instrument cluster connected to a Honda smartphone voice control system, selectable torque control, and an assist and slipper clutch.

Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, commented on the launch, stating, “The introduction of the all-new CB350 marks yet another significant milestone for our flourishing premium motorcycle business vertical. With our extensive network of premium BigWing dealerships, we are confident that the new CB350 will offer an exhilarating experience to buyers. Bookings are now open, and deliveries will begin soon.”

In conclusion, the 2023 Honda CB350 aims to captivate motorcycle enthusiasts with its blend of classic design, modern features, and a competitive price range, further solidifying Honda’s presence in the mid-size motorcycle segment.

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